Activation goes simultaneously with the all-important aha moment—the instant a consumer realizes your product’s assured value and begins to attain fulfilment with your product.
If your consumers turn on quickly, your chances of turning them right into a paying purchaser increase.
Failing to do so, and you have one leaking bucket to your fingers.
With the increase of product-led growth, activation is arguably the most critical SaaS metric to measure and optimize. That’s because although activation happens early on in a user’s adventure, it has a long-lasting impact on consumer satisfaction, achievement, retention, and sales.
Steps followed to figure out activation
Activation is, anyhow, a problematic metric to get right. So how, exactly, do reputed marketing and communication agencies move approximately figuring out it while offering the best product activation marketing in Kenya? They break down the venture into four broad steps:
- Map backwards
- Converse with your users
- Perceive consumer conduct
- Leverage your group
They look at customers who are already getting value from your product. Retained users are activated users; they find out what sets them apart from the people who left.
They dig into your product analytics and use cohort analysis to examine common styles of behaviour with the aid of asking questions like:
- What do return visitors constantly do with the product?
- They find out if there is something that customers avoid doing with your product.
- Are there similarities that one can use to segment your users?
They notice the styles on your behavioural statistics to pick out the early, critical movements that retained users within your product. Then, they figure out how strongly those movements correlate with long-term customer retention.
Converse with your users
To apprehend your product’s activation, they need to revel in your customers’ attitude. They need to interview people who have currently signed up for your product.
However, that is frequently easier stated than accomplished. They try sending an easy email.
After scheduling the meetings, they come up with a listing of questions that will help them apprehend a user’s jobs to be executed (JTBD). They then ask open-ended questions.
Comprehend user’s behaviour
They can do this by way of enforcing a product like FullStory and looking at users’ recordings. The splendour of this method is they will be capable of quickly see what’s getting inside the way of your customers’ activation.
They can study loads by sitting down and watching customers use your product. As a result, their engineers can catch bugs that weren’t supposed to be there. The designers can apprehend how people genuinely interact with the interface, and everyone can get an important reminder of the actual humans on the opposite side of their paintings.
Leverage your group
Finally, they must be leveraging your customer-facing groups.
Your patron fulfilment, help, and sales teams speak to your customers every single day. As a result, they have a treasure trove of valuable information and are acutely aware of a number of the pain points that your customers have.
They ask them how they would improve the consumer enjoy.
If you desire to have the best product activation marketing in Kenya, it is wise to contact Aquila East Africa. Contact them at (+254) 791089673, (+254) 735491833 to discuss your requirements.